Open for freelance projects
Hi,
User Experience Architect who designs products, builds them in code, and makes them move. UI/UX, frontend, and motion graphics.
TA

About

User Experience Architect at Imaji Nyata, with 10+ years across UI/UX design, frontend engineering, and now motion design. I take a product from first sketch to shipped interface: research and flows in Figma, production frontends in React and Next.js, and the brand and motion work that launches it. At Imaji I designed the UI/UX and logo for jualan.ai and produce its showreels and social content in After Effects.

I'm also open for freelance work in UI/UX design, frontend development, and motion graphics. If you need one person who can design it, build it, and animate it, let's talk.

Featured Work

Design, code, and motion for one product.

jualan.ai

Visit site

An AI store builder for Indonesian sellers. I designed the product UI/UX, created the logo and brand, and built the motion and social content that launched it.

UI/UX Design
Logo & Brand
Motion Graphics
Social Content
Figma
After Effects
Next.js
AI Video
Final markjualan.ai logo

Social content · jualan.ai & imaji.group

What I Can Do For You

UI/UX Design

Research, user flows, wireframes, and high-fidelity UI in Figma, delivered with a design system your developers can build from.

Product UX
Web & App UI
Design Systems
Prototyping

Frontend Development

Fast, accessible, responsive frontends in React, Next.js, and TailwindCSS that look exactly like the design.

Next.js
React
TypeScript
TailwindCSS

Motion Graphics & Brand

Logos, brand identities, product showreels, and social video in After Effects, made to stop the scroll.

After Effects
Logo Design
Showreels
Social Content

Experience

I

Imaji Nyata
New

Apr 2026 - Present
User Experience Architect
As User Experience Architect at Imaji Nyata (Imaji Group), I own the experience across the group's AI-native products. For jualan.ai, an AI store builder for Indonesian sellers, I designed the product UI/UX and created the logo and brand identity. I also produce motion graphic showreels and social media content for jualan.ai and imaji.group in After Effects, so every product launches with a consistent visual story.
N

Narrada Communications
Team Lead

Mar 2018 - Apr 2026
Lead UI/UX Engineer
As Lead UI/UX Engineer, I led the technical and design strategy for large scale enterprise web platforms, pioneering the integration of AI driven user experiences. I owned the full product lifecycle from architecting generative UI flows and design systems in Figma to production deployment, led cross functional teams, mentored developers on AI assisted workflows, and ensured the delivery of accessible, high performance digital solutions.
M

Mankind
Senior

Dec 2016 - Mar 2018
Frontend Developer
Engineered revenue generating platforms and internal tools that optimized business operations. Built custom concert ticketing systems that handled high-traffic sales events and developed Android applications to streamline restaurant management. Translated complex business requirements into robust, user-friendly frontend solutions that directly contributed to increased sales efficiency.
B

Bahaso
Senior

Apr 2016 - Dec 2016
UI/UX Designer & Project Manager
Combined product management with hands-on UI/UX design to drive product strategy for a leading ed-tech startup. Led the redesign of core subscription flows, resulting in improved user retention. Collaborated directly with stakeholders to define product roadmaps while maintaining design consistency across widely used educational platforms.
V

VP Digital
Fresh graduate

Sep 2014 - Apr 2016
Junior Frontend Developer
Built and maintained responsive microsites and healthcare-focused websites designed to boost user acquisition. Focused on writing clean, semantic HTML/CSS and efficient JavaScript to deliver optimized, cross-browser compatible user experiences.

Skills

Strategy & Operations

Technical Leadership
System Architecture
Design Systems
Accessibility
Product Strategy

AI & Automation

n8n
AI Workflow Agents
Generative UI
Prompt Engineering
LLM Integration

Frontend Engineering

React
Next.js
TypeScript
TailwindCSS
Shadcn UI

UX & UI

UX Strategy
UI Design
Figma
User Research

Motion & Brand

After Effects
Motion Graphics
Logo Design
Brand Identity
Social Media Content
AI Video

Product & CMS

Directus
WordPress

Infrastructure & Delivery

CI/CD
GitHub Actions
AWS
Cloudflare
Client Projects

Designed and built end to end

Campaign platforms, SaaS products, and enterprise websites where I owned both the UX and the frontend code.

Royal Canin - Adoption Drive

Royal Canin - Adoption Drive

Architected and delivered an end-to-end adoption campaign platform. I designed the complete UX/UI methodology in Figma and engineered a high-performance Next.js frontend. The solution features a scalable component architecture, integrated directly with backend APIs to handle substantial user traffic during campaign peaks, ensuring zero downtime and a seamless user experience.

Next.js
Figma
Directus
TailwindCSS
Bitbucket Pipelines
AWS

Chat Collect

Built a production-ready SaaS product from ground up. I drove the product strategy, defined the onboarding UX, and implemented a robust full-stack architecture using Next.js, PostgreSQL, and Stripe. The result is a highly converting, subscription-based platform with a polished, accessible interface design.

Next.js
Typescript
PostgreSQL
Prisma
TailwindCSS
Stripe
Shadcn UI
Magic UI
Narrada Communications Website

Narrada Communications Website

Revitalized the digital presence of a leading agency with a modern, high-performance portfolio site. I led the migration to a headless architecture using Directus and Next.js, significantly improving load times and content management efficiency. The site features complex animations and a responsive design system that showcases the agency's premium brand identity.

React.js
TailwindCSS
Directus
AWS
Cloudflare Pages
Figma
Prudential Indonesia Website

Prudential Indonesia Website

Led the Frontend Engineering and UI implementation for a massive enterprise website revamp. I was responsible for modernizing the code base, ensuring strict adherence to global security and accessibility standards (WCAG), and optimizing performance for millions of monthly users. Successfully managed the migration of legacy content while introducing a modern component-based workflow.

OpenCMS
Figma
AWS
Photoshop
JQuery
XML
Contact

Get in Touch

Have a product to design, a site to build, or a brand that needs to move? I take on freelance UI/UX, frontend, and motion graphics projects. Tell me what you're making and I'll reply within a day.